Chicken Licken: Orphanage
Home Is Where The Slyders Are
Egg director Terence Neale’s latest ad for Chicken Licken Slyders will leave audiences asking, “Please, sir, can I have some more?” The concept for this Net#work BBDO commercial involves a gloomy orphanage, a cheery couple, and a delightful twist – think M. Night Shyamalalalalalaalan.
Terence jumped at the chance to work on Chicken Licken, with its trademark off-centre approach to humour, again: “Chicken Licken is an amazing brand to work on,” says Terence, “You can feel the trust between the agency and the client. It creates an environment where everyone is working to produce the best possible outcome.”
His knack for directing performance shone through in all of the carefully chosen cast. He shared a special insight on working with children: “I think kids get intimidated when they feel like they are surrounded by people smarter than them, but thanks to the creatives and me, that wasn’t a problem at all.”
UPDATE: Chicken Licken Orphanage came second at The Creative Circle Ad of the Month for January & February. At the 2013 Loerie Awards, it won a Bronze for TV & Cinema Commercials – Under 90s, as well as Craft certificates for Paul Gilpin’s cinematography and Kezia Eales’ production design.
