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Chicken Licken: Orphanage

Home Is Where The Slyders Are

April 19, 2013 Egg director Terence Neale’s latest ad for Chicken Licken Slyders will leave audiences asking, “Please, sir, can I have some more?” The concept for this Net#work BBDO commercial involves a gloomy orphanage, a cheery couple, and a delightful twist – think M. Night Shyamalalalalalaalan.

Terence jumped at the chance to work on Chicken Licken, with its trademark off-centre approach to humour, again: “Chicken Licken is an amazing brand to work on,” says Terence, “You can feel the trust between the agency and the client. It creates an environment where everyone is working to produce the best possible outcome.”

His knack for directing performance shone through in all of the carefully chosen cast.  He shared a special insight on working with children: “I think kids get intimidated when they feel like they are surrounded by people smarter than them, but thanks to the creatives and me, that wasn’t a problem at all.”

UPDATE: Chicken Licken Orphanage came second at The Creative Circle Ad of the Month for January & February. At the 2013 Loerie Awards, it won a Bronze for TV & Cinema Commercials – Under 90s, as well as Craft certificates for Paul Gilpin’s cinematography and Kezia Eales’ production design.

Kevin Kriedemann
 

KEVIN KRIEDEMANN

I am a Cape Town-based writer, publicist, digital marketer and website designer, specialising in the African commercials industry. Clients include Loeries Grand Prix winners Egg Films, Frieze Films and Platypus Productions, as well as the likes of Fly On The Wall, Refinery and Searle Street Post. Previously I edited The Callsheet and The Filmmakers Guide to South Africa and curated MyVideo's Awesome Advertising section.
 
               
 
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