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New IKEA advert 2013 – Time For Change Music Video

IKEA: Attack of the Gnomes

Attack of the Gnomes

April 16, 2013 Gnomes may not like change, but they should have chosen a different couple’s garden improvements to sabotage. IKEA Time For Change is directed by Biscuit Filmworks’ Mike Maguire for Mother, London. It’s lots of fun, but I was rooting for the gnomes all the way, so IKEA might be facing a Save The Gnomes counter-campaign soon. This was shot in South Africa with AFS Productions.

Kevin Kriedemann
 

KEVIN KRIEDEMANN

I am a Cape Town-based writer, publicist, digital marketer and website designer, specialising in the African commercials industry. Clients include Loeries Grand Prix winners Egg Films, Frieze Films and Platypus Productions, as well as the likes of Fly On The Wall, Refinery and Searle Street Post. Previously I edited The Callsheet and The Filmmakers Guide to South Africa and curated MyVideo's Awesome Advertising section.
 
               
 
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