Mercedes-Benz: Colleague ad
Egg Films & Net#work BBDO win Ad of the Year
Last night, Mercedes-Benz Colleague won the film category at Creative Circle Ad of the Year. Congratulations to executive creative directors Brent Singer and Jenny Glover, as well as director Bruno Bossi, for a job well done.
The spot demonstrates the hilarious consequences of letting your mind wander while driving, especially when you have a work colleague with you. Paul Gilpin shot the commercial, which was edited by Matthew Swanepoel at Priest.
Jury chair Justin Gomes from FoxP2 says, “Not content with cleaning up every radio award known to man, Jenny and Brent have taken Mercedes Benz Auto Assist into film with a simple idea perfectly executed by the unassuming, yet highly talented Bruno Bossi of Egg Films. The casting, performances and soundtrack are all bang on point.”
Egg’s latest win follows on from their success at The Loerie Awards, where they were the most awarded production company in 2013.
