Uni-Ball Pens: Bust You Out & Swapped at Birth
Frieze Films wins Bronze Lions
At Cannes Lions this weekend, Frieze Films won Bronze Lions in the film category for Uni-Ball Pens Swapped at Birth and Bust You Out.
Conceived by TBWA\Hunt\Lascaris’ creative team of Adam Livesey, Matthew Brink, Vincent Osmond, Sacha Traest and Jade Manning, the hilarious spots demonstrate the pitfalls of using the wrong font to write a letter.
“It’s always nice to win some metal,” says Frieze Films’ executive producer Jo Barber. “So thanks to the TBWA\Hunt\Lascaris creative team for coming up with such a clever campaign.”
Rob Malpage directed both ads.
UPDATE: This Uni-Ball campaign came second in Film category of the 2013 Creative Circle Ad Of The Year Awards.